Today, online ordering has become the norm in the restaurant industry. Whether consumers prefer takeout or delivery, the effect is the same: off-premise dining is booming, and online ordering is the standard.
The rise in online ordering started over the last five years, but in 2020, we saw the certainty of how important it was. Many restaurants quickly adopted online ordering to keep their business afloat during COVID and cater to their customers’ needs.
Mobile and online ordering have skyrocketed across all industries because of its convenience. Online ordering solutions allow you to serve your guests more efficiently, add an additional revenue stream, and boost your online presence.
Does your restaurant offer online ordering? Check out the top 25 must-know stats that prove how powerful online ordering is.
Restaurant Online Ordering Statistics
Here is a list of statistics to show you how fast online ordering is growing, what it can do for your business, and how consumers prefer to order.
- Online food ordering has grown 300% faster than dine-in since 2014 and now accounts for roughly 40% of the total restaurant sales.
- Revenue in the Online Food Delivery segment is projected to reach U.S. $339,257 million in 2022.
- Online food delivery revenue is expected to show an annual growth rate of 8.29%, resulting in a projected market volume of U.S. $466,472 million by 2026.
- Nearly 60% of diners expect to order more online in 2022. Of those diners, 42% plan to order somewhat or significantly more directly from restaurants, 3x more than those who plan to order more from third-party apps (14%).
- More restaurant customers are tapping mobile devices, with one-third (35%) placing more orders on apps compared to three months ago, and customers are likely to spend more when ordering via a restaurant app.
- Restaurants with an online ordering system are able to raise their takeout profits by 30% higher than those who do not.
- In 2022, the number of Americans using apps to order food and other groceries is expected to rise from 27.9 million to 30.4 million.
- About 92% of all top-performing restaurants offered mobile order-ahead and loyalty rewards programs or a combination of both.
- Digital ordering now represents 28% of all orders.
- Over 80% of restaurants are turning to technology - like online ordering, reservation and inventory apps, and restaurant analytics - to help them run their business successfully and efficiently.
- It is projected that online ordering food revenue will rise to be $220 billion in 2023 - 40% of restaurant sales.
- There was a 54% increase in direct online order volume, year over year.
- About 56% of customers and restaurant owners want online ordering in a restaurant app.
- Nearly 35% of consumers agree that it’s easier to customize their order on a restaurant’s own site or mobile app.
- About 64% of consumers prefer to order digitally on-premises at a QSR.
- As of mid-November, 45% of consumers surveyed by PYMNTS/Paytronix said the ability to order online would encourage them to spend more on food, up from 37% in October. Nearly 35% said mobile app ordering, and 31% for curbside pickup said the same.
- Consumer demand for online food ordering has increased. Prior to the pandemic, 62% of U.S. consumers said they ordered food online at least once per month, while 78% said they either maintained or increased how often they ordered.
- Nearly 60% of restaurants can expect more sales when they offer online ordering.
- About 43% of people say they order online because they don’t feel like cooking.
- Around 59% of millennial restaurant orders are for takeout or delivery.
- Consumers who order pizza online spend an average of 18% more than orders placed over the phone.
- Customers who place an online order with a restaurant will visit that restaurant 67% more frequently than those who don’t.
- Around 31% of American consumers use third-party food delivery services at least twice a week.
- Curbside pickup has grown in prominence, with 67% of restaurants adding curbside delivery after March 2020, according to the National Restaurant Association.
- The average U.S. household spends $2,375 annually on dining and takeout purchases.
How to Create a Seamless Ordering Experience
The pandemic severely impacted restaurants, and some are still facing repercussions. A contributing factor to these challenges is that some restaurants are not keeping up with consumers’ demand for technology. Offering a contactless experience and including online ordering is a crucial investment restaurant operators must consider adding.
Here are some restaurant's top challenges:
- About 33% of people say many restaurants do not have their own ordering sites.
- Around 56% of consumers place orders via a restaurant’s website, but only 45% of operators offer this option.
- Approximately 43% of delivery users placed orders via a restaurant’s app, but only 18% offer mobile ordering via their own app.
There is a disconnect between consumers and operators, and to stay competitive, you must begin to adapt to off-premise offerings. According to QSR Magazine, off-premises sales increased nearly four times faster than dine-in business.
Below are three tips on how to expand your off-premise dining and create a seamless ordering experience for your customers:
#1) Get a Directly Integrated Online Ordering System
As a restaurant owner, you need a system that simplifies your operations and saves you money. Indeed it’s easy to turn to third-party ordering and delivery platforms because of the instant online customer base they offer. But, you could be losing an average of 25-30% of revenue per month with these providers.
To have complete control of your online ordering, you need an integrated system that works with you, not against you. When restaurants offer online ordering through their POS system, like CAKE Online Ordering, they get these benefits below:
- Increased revenue.
- Increased order accuracy.
- Saving time and money.
- Boost in online presence.
#2) Offer Curbside Pickup
The demand for curbside pickup has tremendously increased since the pandemic. For many restaurants, that was the only way of staying in business. Soon after, customers began to favor this alternative way of dining.
- About 58% of customers love this method and are more apt to choose establishments offering it.
- Nearly 43% of customers say this method makes them more loyal to the eatery.
- Approximately 54% of customers say they would spend more because of this service option, with that number jumping to 80% for Millennials.
Curbside offers the convenience and safety that guests want when ordering food online. Make sure that guests have the option to pick up curbside within your online ordering system to ensure this.
You want to make this process as seamless as possible for both you and your guests. Get a system that allows for two-way direct communication through text so you can identify customers hassle-free and with minimal contact.
#3) Create a Custom Ordering Experience
To attract more customers to your site directly, you need to tailor your online ordering to be custom to your brand and easy to navigate. You can do this by completing a menu analysis. From the content itself to the overall feel of the menu, creating the right aesthetic is essential to draw in the customer’s attention.
You need an online ordering system that acts as an extension of your brand so guests feel like they are getting the same kind of service from you online that they would in person. Consider these five things when evaluating your menu online ordering system:
- Do you have the ability to personalize your platform with your logo, branding, and images of your food?
- Are guests easily able to make modifications to their orders?
- Does your system accept multiple payment options so guests can pay how they’d like? (Credit cars, Apple Pay, or Google Pay)
- Is the platform easy to navigate, and can it integrate with your website?
- Does it have the ability to offer different pick-up options such as curbside pickup or contactless delivery?
When you have a direct online ordering system, you have the power to create a custom ordering experience that will benefit you and your customers. Additionally, it will help strengthen your brand recognition from your customers. An in-house online ordering system just makes sense.
Based on the statistics you’ve seen, online ordering is here to stay and is only going to continue to thrive. It offers convenience for your customers, ultimately enhancing the ordering experience.
If your restaurant is looking to set up online ordering, check out our Online Ordering Prep Checklist to help you get started. This checklist outlines all the features and optimization tools to help you get the most out of your ordering system and maximize revenue for your restaurant.