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Remember when a friendly welcome and goodbye were all the social contact you needed with your restaurant guests? Those days are over. With Facebook, Twitter, Instagram and CAKE Guest Manager, social media marketing is altering the dining experience.…
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I’ve spent a lot of time managing people in restaurants. The thing I’ve noticed about each restaurant was that in order to accomplish our sales goals, I had to make people understand them. Simply telling a server that we needed to meet a daily…
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Facebook is a wonderful tool for the restaurant industry looking to display delicious photos of their chefs’ sumptuous meals and post special cocktail events. Presently there are over 1.5 billion Facebook users–a subscription-free community looking…
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While many still consider Twitter an emerging online social networking service for businesses, it has been forcing us to condense our online communication to 140 characters. Fortunately many restaurant organizations find 140 characters is more than…
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Food, beverage, and labor costs can represent up to 50-75% of total restaurant expenses. Restaurant owners must also bear the brunt of decreased profits caused by food waste, overstaffing, and misinformed business decisions.
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Training restaurant staff can be a costly and time-consuming job. It becomes even more so when considering the high turnover rate involved with restaurant employees. Oftentimes in the restaurant business, training is too brief for the employee to…
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Passion can drive us to take on difficult initiatives. It is what allows us to persevere where others may not. It is what allows us to overcome big obstacles and achieve our dreams.
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