Stay on top of the latest news, trends and topics of restaurant management and technology. CAKE Mix is presented by CAKE.
The Patriots and the Falcons aren’t the only teams preparing for the Super Bowl. You might not be playing for the coveted Vince Lombardi trophy, but your restaurant can still win big on game day! Review these essential Super Bowl Sunday stats to get…
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Winter is here, as Game of Thrones repeatedly warned us. The holidays are over and customers are buttoning up their coats and tightening their belts. Restaurants can weather this seasonal slump through loyalty programs, apps, and personalized…
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Many restaurants struggle with ways to increase customer traffic and profits. The right restaurant marketing strategy can increase awareness, bring in more customers, and improve the dining experience.
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The holidays can be a time of both celebration and stress for the restaurant industry. Though restaurant sales have been trending up since 2010 by as much as 8.1% per year, guests who decide to spend time at home during colder months can have a…
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Omni channel marketing focuses on creating a seamless customer experience, regardless of channel or device. This means each piece of the customer’s experience should be consistent and complementary whether they are visiting the restaurant, browsing…
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For diners in cities across the country, Restaurant Week is an opportunity to try new restaurants and experience different cuisines at a set price. For restaurant operators, however, it could be a boon for business or an operational nightmare with…
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“I’ve lived here for a year and this is the most I’ve explored the city.” – Heard at 11:00 pm on a Monday evening somewhere in the US.
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With more than 500 million users, Instagram is quickly becoming one of the top social networks for brands to showcase visual content and engage users. By 2017, 71% of companies with 100 employees or more will use Instagram for marketing, and…
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The Information Age is here, and here to stay. In the last 10 years, the world has gone from being largely unconnected, with only the very affluent having access to internet technologies, to a world where everyone has a small, connected…
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Remember when a friendly welcome and goodbye were all the social contact you needed with your restaurant guests? Those days are over. With Facebook, Twitter, Instagram and CAKE Guest Manager, social media marketing is altering the dining experience.…
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